1900s. The origin of advertising art

Formed by a selection of one hundred works belonging to unique collections of the National Museum of Catalan Art (MNAC), the sample allows a canonical journey through the history of the modern poster, contemplating the work of important and representaive European and American authors such as Chéret, Mucha, Toulouse-Lautrec, Steinlen, Hassall, Bradley, Parrish, or Penfield. Among the Spanish names modernist artists such as Casas, Rusinol, Riquer, Gual and Cidón stand out. Chronologically, most of these productions are around the symbolic date of 1900, at which time we are witnessing the emergence and triumph of the modern poster.

The design of the exhibition offers a graphic set of four shades of blue that offers harmony to the walls and draws boxes which frame and put the work in order.

The tonal drawing on the walls, carried out on them all, has a three-dimensional presence which takes up the entire room.

The four tones belong to the same range that has enough contrast between them to be divided without fanfare, providing a perfect background for posters to display the diversity of their colour scheme.

Los cuatro tonos pertenecen a una misma gama que posee el contraste suficiente entre ellos para compartimentar sin estridencias, ofreciendo a los carteles un fondo perfecto para la diversidad de sus cromatismos.